Posted 06.08.09 | Filed under:
“We have to think and behave like a digital media company,” he added, and not like a traditional publisher.
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Predicate is a New York-based content strategy practice for digital publishers.
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An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Organizational Dynamics Analytics & Search Resources Business Strategy Content Specialists Enterprise Content Management Editorial & Programming IP & Legal Custom & Branded Content Advertising & Marketing Industry Shift Theory & Practice Platforms & Channels Technologies Products & Services User-Generated Content Launch/Relaunch Social Media Content Strategy Industry Events Agencies Technical Architecture Video Emerging Media Interaction Design & UX
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“ He listened and learned as well as he spoke and advised and was really the archetype of what an effective consultant should be. ”









