Posted 09.18.09 | Filed under: Editorial & Programming, Products & Services
HARO v. Profnet
Does a bigger crowd always translate into better results for journalists? If HARO promises reporters a no-spam zone, how can a service whose doors are open to pretty much anyone protect against such abuse? (Some reporters may argue that it can't get any worse that it already is -- with just PR pros.) Another like-minded free service called Reporter's Source doesn't discriminate either. Profnet, on the other hand, continues to offer its journalist-users a predominantly PR crowd from which to find experts, mostly because it's a premium (i.e., expensive) service. Doesn't a filtered PR crowd serve journalists' editorial needs better and more efficiently than Moms and Pops? I suppose the answer depends on what the journalist seeks.The Flack: HARO v. Profnet.
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