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What does content strategy mean to the well-established field of content management?
About This Presentation
[original_source]
What Is This?
I was invited to speak at Gilbane Boston 2009 last week on the following topic:
Getting ready for a redesign. Overhauling the CMS, ordering tofranil no rx. Discount luvox, Technology is one hurdle, but the real hurt comes in the huddle: how can technology, Jotta pamelor verkossa, Utah UT, marketing and the business all communicate and collaborate. Get set for effective project results by establishing your content strategy first.
In 2009, abilify without a prescription, Kjøpe solian, content strategy--a small, decade-old field of practice hatched within the web design community--exploded into newfound prominence, buy elavil. Wyoming WY Wyo., This session will provide you with an instructive account of how and why content is increasingly dominating the conversation there, and what it means to the content management community at large.
Combining the principles of user experience design, asendin online store, Tennessee TN Tenn., content management and product development, content strategy plans for all aspects of the content lifecycle, Nevada NV Nev., West Virginia WV W.Va., from concept to modeling and production to reuse. A leading content strategist will demonstrate with clear examples how effective content management for your organization or clients starts with a sound content strategy.
Credits
Many thanks to Scott Liewehr and Joan Lasselle, Florida FL Fla., Billig pamelor apotek, with whom I shared the session, for the great post-presentation discussion, billig kaufen pamelor. Buy pamelor without prescription, Specific credit is due the following folks whom I quoted during the presentation:
- Kristina Halvorson, Brain Traffic
- David Hobbs, buy desyrel without prescription, Buy generic asendin, hobbsontech.com
- Richard J. Ingram, comprare solian, Køb billige lithium, IngServ
- Jonathan Kahn, Together London
- Louis Rosenfeld, luvox farmacia a buon mercato, Order sinequan online cheap, louisrosenfeld.com
- Jeffrey Zeldman, zeldman.com
Further Reading on Content Management
In this complex domain I find myself continually returning to the wisdom of Seth Gottlieb, Washington WA Wash., Ordering solian pill, the insight of David Hobbs, and the contrarianism of The CMS Myth, comprar elavil de descuento. Read them closely and frequently.
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We're a content strategy agency and think tank for digital publishers.
Expertise
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn't think possible.We know editorial.
Everyone's a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata gurus. Visual designers. Business analysts.
Notes on Content
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Referral request » We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need. Predicate would be pleased to refer you to one of our community partners.Wikipedia on Content Strategy
Wikipedia.org » See how the Wikipedia community is now defining content strategy.The Knol
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#contentstrategy » Follow the content strategy community on Twitter with #contentstrategy.LinkedIn Group
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Meetup groups worldwide » Over a dozen groups internationally. Membership in the thousands. And growing. Content Strategy NYC » The local area meetup group for content specialists in New York.
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“ His subject matter expertise as a content strategist as well as a practitioner were invaluable. He quickly established himself with the client editorial staff and with the team as an expert in the field. ”
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