The Day 2 Problem: A Tour of Editorial Strategy
The case for editorial strategy thinking and execution in user experience design.
Full Video and Panel
Streaming courtesy of Will Sanbury for Atlanta Content Strategy.
Watch our panel in action at the 24m mark:
- Susan Robinson, Centers for Disease Control and Prevention
- Tracy Wilson, HowStuffWorks
- Richard Sheffield, UPS
Full audience Q&A at the 43m mark.
About This Presentation
What Is This?
“Front of book.” “The well.” “Takeouts.” What does a bunch of publishing poppycock mean to you?
Your website isn’t a magazine. But it should be. Take a page from publishing history to appreciate the core message of content strategy: that we’re all publishers online. What is the Day 2 problem? What are the tools of editorial strategy? How can it be effectively applied, measured and maintained–and who does it best?
Join a leading content strategist, Jeffrey MacIntyre (@jeffmacintyre) of Predicate, and a panel of representatives from the Centers for Disease Control and Prevention, HowStuffWorks, and UPS for a lively look at the role and value of editorial strategy in user experience design.
Many thanks for their participation. Special thanks to Colleen Jones of Content Science, and to all of Atlanta Content Strategy.
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Predicate is a New York-based content strategy practice for digital publishers.
Expertise
We are veteran content specialists. We establish your content strategy, publishing platform and team.
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.
Notes on Content
Topics covered:
Industry Events Industry Shift Launch/Relaunch Enterprise Agencies Business Strategy Resources Platforms & Channels Custom & Branded Content Interaction Design & UX Technologies Advertising & Marketing Editorial & Programming Theory & Practice Technical Architecture Content Strategy Content Specialists IP & Legal Products & Services Content Management User-Generated Content Video Analytics & Search Social Media Emerging Media Organizational Dynamics
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“ Jeff drew upon his considerable knowledge of the media and publishing fields and consistently showed great skill and judgment in providing editorial guidance to the team there. ”








