Exploring Editorial Strategy
Your website is not a magazine. But it should be.
Full Video
Streaming courtesy of Stuart Culshaw of STC France.
About This Presentation
What Is This?
Online, everyone is a publisher–but, uh, what does it mean to be a publisher online?
It means getting an editorial strategy. As it turns out, the exploding field of interactive content strategy is inextricably linked to the history of publishing–and the future of publishing looks a lot like content strategy.
What’s the value of editorial strategy? What’s editorial content, anyway? How does it relate to the broader fields of content strategy and user experience design–and why should you care?
Learn from a field expert about the emerging intersection between content publishing, programming and product strategy online by studying real-world best and worst practices. This session will include an overview of the role of editorial content specialists and their key deliverables: the product strategy, editorial calendar and style guide.
Acknowledgments
Many thanks to Stuart Culshaw, Destry Wion and STC France for inviting me to Content Strategy Forum 2010 in Paris. It was a great event.
Visiting with a Mobile Device?
Please note that Slideshare is soon upgrading to HTML5 display capability. Slideshare and video modules used here currently require Flash and will appear blank on iPad and other Apple Safari iOS devices. Apologies for the inconvenience. Mobile users can view all Predicate materials here in the meantime.
2 Responses to “Exploring Editorial Strategy”
Predicate is a New York-based content strategy practice for digital publishers.
Expertise
We are veteran content specialists. We establish your content strategy, publishing platform and team.
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.
Notes on Content
Topics covered:
Launch/Relaunch Social Media IP & Legal Technical Architecture Business Strategy Video Content Strategy Technologies Content Specialists Theory & Practice Organizational Dynamics Agencies Platforms & Channels Industry Events Resources Custom & Branded Content Content Management Editorial & Programming Products & Services Analytics & Search User-Generated Content Enterprise Interaction Design & UX Advertising & Marketing Industry Shift Emerging Media
-
“ [F]rom the standpoints of content and editorial clarity, he was the single biggest factor in getting us back on schedule in a way that met the editorial standards to which we all aspired. ”










[...] Exploring Editorial Strategy is a topic that will make you sit up and take notice. You’ll be shouting hallelujah when Jeffrey MacIntyre, Predicate LLC sings the “content strategy gospel”. [...]
[...] his presentation, “Exploring Editorial Strategy”, for the Content Strategy Forum 2010 in Paris, Jeffrey MacIntyre really gets to the heart of the [...]