Our Capabilities: The Predicate Approach to Content Strategy
What is content strategy? Here's our take.
About This Presentation
What Is This?
Updated August 2010: This is the Predicate primer on content strategy.
It also describes the entire service offering available through Predicate consultants, from the four-step methodology to the complete suite of deliverables.
Look for further details here on our evolving methodology in the future.
For Further Information
The presentation above may not suit novices to content strategy. So here are some ideas to get you more fully grounded.
For a clear description of the field of practice, I have a three-step syllabus for you:
- Dig Karen McGrane’s presentation, “Content Strategy is King!“;
- Read this overview, “A Complete Beginner’s Guide to Content Strategy“; and
- Scour the knol for a landscape view of the field and its practitioners.
Feeling compelled? Spend some time looking at other resources online. For a shortcut, use the Community module to your right here.
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Predicate is a New York-based content strategy practice for digital publishers.
Expertise
We are veteran content specialists. We establish your content strategy, publishing platform and team.
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.
Notes on Content
Topics covered:
Resources Organizational Dynamics Technical Architecture Industry Events Video Interaction Design & UX User-Generated Content Enterprise Content Strategy Theory & Practice IP & Legal Editorial & Programming Products & Services Content Specialists Emerging Media Custom & Branded Content Content Management Social Media Agencies Business Strategy Analytics & Search Technologies Launch/Relaunch Advertising & Marketing Platforms & Channels Industry Shift
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“ Jeff drew upon his considerable knowledge of the media and publishing fields and consistently showed great skill and judgment in providing editorial guidance to the team there. ”








