Introducing Content Strategy
What is content strategy? Here's our take.
About This Presentation
What Is This?
Updated 11 December 2009: This is the the standard Predicate primer on content strategy.
For Further Information
If you’ve been reading this carefully, you know by now that this presentation does not provide an entry-level discussion of content strategy. So here are some ideas to get you sorted.
For a clear description of the field of practice, I have a three-step syllabus for you:
- Dig Karen McGrane’s presentation, “Content Strategy is King!“
- Read Kristina Halvorson’s article, “The Discipline of Content Strategy“; and
- Scour the knol for a landscape view of the field and its practitioners.
Feeling compelled? Spend some time looking at other resources online. For a shortcut, use the Community module to your right here.
2 Responses to “Introducing Content Strategy”
Leave a Reply
We’re a content strategy agency and think tank for digital publishers.
Expertise
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata gurus. Visual designers. Business analysts.
Notes on Content
What we’re blogging:
Technical Architecture Platforms & Channels Agencies Emerging Media Organizational Effectiveness Custom & Branded Content Editorial & Programming Resources Content Specialists IP & Legal Video Business Strategy Enterprise Industry Shift User-Generated Content Technologies Advertising & Marketing Interaction Design Content Strategy Products & Services Content Management Theory & Practice Launch/Relaunch Industry Events
-
“ He ... radiates calm under pressure and always presents himself authoritatively, but also with great wit and diplomacy. I'd count it a great pleasure to work with him again in the future. ”









[...] I know: It can all sound like poppycock. Interactive content strategy is in the process of actively being defined by its practitioner community, and while I’ll be sharing more in future, for now please consult this entry. [...]
[...] how to start practicing content strategy within a web design team, check out these presentations: “Explaining Content Strategy” by Jeffrey MacIntyre, and “Content is King” by Karen [...]