Audit, Plan, Build, Grow:
A Methodology for Content Strategy
Full Video
Update: Now remastered and fully functional!
Streaming courtesy of Michael Silverman, Duo Consulting.
About Our Methodology
Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability.
1. Audit: Content audit | Content inventory | Gap analysis
2. Plan: Content strategy | Migration plan | Metadata schema
3. Build: Content specification | Copy deck
4. Grow: Editorial calendar | Style guide | Content development
About This Presentation
What Is This?
It’s 2010 and smart folks get it: the case for content strategy has been made. “Kill the ‘content phase,’” Margot Bloomstein tells us, “and help the web grow up!” But the question of approach, of *how* to do content strategy, remains fuzzy. Where does a content strategy begin and end? What’s optional and what’s required? Is there such a thing as everyday content strategy?
Drawing on experience honed as a content strategist at several leading design agencies, join Jeff MacIntyre as he shares the evolving project methodology of Predicate, his content and editorial strategy consultancy. This session is recommended for all content strategy converts–practitioners, management and consultants alike–looking for a fresh, comprehensive approach to execution.
Acknowledgments
Thanks to Kristina Halvorson and Michael Silverman for inviting me to Web Content Conference 2010 in Chicago.
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Predicate is a New York-based content strategy practice for digital publishers.
Expertise
We are veteran content specialists. We establish your content strategy, publishing platform and team.
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We set you apart from the crowd.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and UX design agencies alike.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need—from the savviest content strategists available to developers, designers and business analysts. We are actively assembling a roster of content-first subject matter experts.
Notes on Content
Topics covered:
Content Strategy User-Generated Content Agencies Technical Architecture IP & Legal Industry Events Organizational Dynamics Emerging Media Technologies Enterprise Theory & Practice Industry Shift Resources Analytics & Search Interaction Design & UX Editorial & Programming Social Media Platforms & Channels Business Strategy Content Specialists Advertising & Marketing Content Management Products & Services Video Launch/Relaunch Custom & Branded Content
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“ He's incredibly easy-going, pleasant to work with and spot on when it comes to providing solutions for complex problems. ”








