Posted 06.23.09 | Filed under: Content Strategy, Technical Architecture, Theory & Practice
Engineering Web Content
Courtesy Joe Gollner, Stilo International, presented at Web Content Conference 2009 (abstract).
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Predicate is a New York-based content strategy practice for digital publishers.
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An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Business Strategy Social Media User-Generated Content Organizational Dynamics Content Specialists Resources Products & Services Theory & Practice Emerging Media Advertising & Marketing Analytics & Search Agencies Content Strategy Technical Architecture Video Industry Shift Industry Events Platforms & Channels Interaction Design & UX Launch/Relaunch Editorial & Programming Technologies Content Management IP & Legal Enterprise Custom & Branded Content
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“ I believe that his recent article in A List Apart exploring types of content strategists will be consulted and referred to for years[.] ”









