Posted 06.23.09 | Filed under: Content Strategy, Technical Architecture, Theory & Practice
Beyond Web Publishing: Exploring What We Really Do With Content
Courtesy Joe Gollner, Stilo International, presented at Web Content Conference 2009 (abstract).
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Predicate is a New York-based content strategy practice for digital publishers.
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An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Emerging Media Agencies Video Enterprise IP & Legal Products & Services Custom & Branded Content Editorial & Programming User-Generated Content Interaction Design & UX Industry Shift Analytics & Search Content Strategy Resources Platforms & Channels Theory & Practice Social Media Launch/Relaunch Technologies Advertising & Marketing Content Management Industry Events Content Specialists Technical Architecture Organizational Dynamics Business Strategy
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“ Jeff has an incredible grasp for turning complex content strategy questions into simple, understandable, and actionable solutions. ”









