Posted 03.02.11 | Filed under: Business Strategy, Content Strategy, Editorial & Programming, Organizational Dynamics
What “The AOL Way” Should Have Done
The AOL Way should have…
- Reminded AOL writers, creators, and producers to make stuff that lots of people will find addictive and easy to find.
- Profiled writers outside and inside AOL who “get it” – the stars.
- Introduced some tools to help AOL writers accomplish those goals and become stars too.
Instead, the AOL Way appealed to everyone’s concern for…AOL.
via Nicholas Carlson, Exiting AOL Media Boss Regrets “The AOL Way”.
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