Posted 11.04.10 | Filed under: Content Management, Launch/Relaunch, Technologies, Video
Introducing Universal IDs for Content Assets
EIDR is a response to the growing complexity of managing content assets across rapidly multiplying digital channels. Partnerships between different sectors and companies currently tend to be thwarted by a Babel-like confusion of proprietary systems.
Each content asset will be assigned an ID not unlike a UPC code.
via Andrew Wallenstein, Global Entertainment Industry Consortium Launches Content Registry EIDR | paidContent.
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