Posted 06.01.11 | Filed under: Analytics & Search, Business Strategy, Industry Shift, Products & Services
The FT, and Internet Retail Vs Publishing
I think that FT.com managing director Rob Grimshaw sums it up best, and in a way that should make all news publishers pause and re-think.
“Where we’ve found inspiration is Internet retail, not publishing,” he told me last week. “We’re becoming a direct Internet retailer and we have to have expertise to do that. When you do that with publishing, it looks like a different business.”
Internet retailing — think Amazon — seems like a very different business than publishing. In the endlessly measurable digital age, though, the parallels are striking. It’s not in what you are selling — books, electronics, or news stories — it’s what you know about your customers, their habits and wants.
via Ken Doctor, The Newsonomics of the FT as an Internet retailer » Nieman Journalism Lab.
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