Posted 07.28.11 | Filed under: Advertising & Marketing, Editorial & Programming, Social Media
Social Media Breeds Edvertorial
The dovetailing of editorial and advertorial aids in building a more personal relationship with the consumer and drawing them in. “It’s about getting a brand message across in a much more engaging and exciting way than a pure print advertisement. You’re telling a story, making it more emotional and getting the consumer to be more interested in that story. You’re entertaining her, and that’s how you’re getting her attention, which is more effective than saying, ‘Go buy this shoe now,’” said James Gardner, founder and chief executive officer of the digital agency Createthe Group.
via Rachel Strugatz, Social Media Breeds Edvertorial – WWD.com.
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“ [F]rom the standpoints of content and editorial clarity, he was the single biggest factor in getting us back on schedule in a way that met the editorial standards to which we all aspired. ”









