Posted 11.12.09 | Filed under: Content Strategy, Theory & Practice
Scoping and Content Strategy
A project may be RFP’ed for a new website on an existing infrastructure—while the answer may lie in a CMS assessment that is outside that scope. Scope is not about padding the bill, it is about finding the best solution and implementing it.Content Strategy is the tool that unearths and assembles the puzzle pieces spread across legacy systems, marketing agendas, newsletters, content, code, DB’s and design. CS will grow in proportion to the depth it digs, both across other practices and intra-project.
via Ian Alexander, Content Strategy is My Micro-Scope | Eat Media Blog.
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