Posted 11.12.09 | Filed under: Content Strategy, Theory & Practice
Scoping and Content Strategy
A project may be RFP’ed for a new website on an existing infrastructure—while the answer may lie in a CMS assessment that is outside that scope. Scope is not about padding the bill, it is about finding the best solution and implementing it.Content Strategy is the tool that unearths and assembles the puzzle pieces spread across legacy systems, marketing agendas, newsletters, content, code, DB’s and design. CS will grow in proportion to the depth it digs, both across other practices and intra-project.
via Ian Alexander, Content Strategy is My Micro-Scope | Eat Media Blog.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Leave a Reply
Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Custom & Branded Content Editorial & Programming Technical Architecture Resources Interaction Design & UX Organizational Dynamics Products & Services Business Strategy Emerging Media Agencies Analytics & Search Launch/Relaunch Theory & Practice Content Strategy Platforms & Channels Video User-Generated Content Industry Shift Social Media Content Management Content Specialists Industry Events Technologies Enterprise Advertising & Marketing IP & Legal
-
“ Jeff is a thoughtful, intelligent content strategist and a true pleasure to work with. ”









