Posted 07.21.11 | Filed under: Editorial & Programming, Social Media
Positive Emotions Go Viral – Awesome!
Facebook’s own internal data, looking at major news sites’ presence within Facebook, found that “provocative” or “passionate” stories generated two to three times the engagement of other stories.
Or take the Penn study by Jonah Berger and Katherine L. Milkman of The New York Times’ most emailed list. It found that “positive content is more viral than negative content,” but noted that it’s actually as much about arousal (speaking emotionally, not sexually) as anything. Content that you can imagine someone emailing with either “Awesome!” or “WTF?” in the subject line gets spread.
via Joshua Benton, “Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news’ future » Nieman Journalism Lab » Pushing to the Future of Journalism.
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