Posted 09.08.10 | Filed under: Business Strategy, Industry Shift, Platforms & Channels
Newspaper Grows with Web Equality
A year later, the results show healthy growth – the web site now has more daily visitors than the print edition has subscribers:
“Since Fredrikstad Blad reallocated its resources, the Web site has shown significant growth. The number of daily visitors has risen 27 percent, to 26,000, according to Mecom. Advertising revenue in the first half of this year more than doubled from a year earlier, to €812,000.”
While the numbers look good so far, the article notes that Norway is different from other newspaper markets because of stronger loyalty among print subscribers, and that Fredrikstad Blad has undergone a 20% staff reduction.
via For a Norwegian Newspaper, Equal Focus on Print and Web | Future Changes.
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