Posted 03.10.10 | Filed under: Advertising & Marketing, Agencies, Custom & Branded Content
Meredith Goes Madison Avenue
Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.
via Meredith Makes Inroads on Madison Avenue – WSJ.com.
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