Posted 09.02.11 | Filed under: Advertising & Marketing, Business Strategy, Industry Shift, Products & Services, Theory & Practice
Let Us Pay
I say again, let us pay. Make the process as easy as possible. Make it invisible and transparent. Make us register once and once only. Walls are not the way forward, but walls are not the same thing as payment, and without some form of payment, the press will not be here in five years’ time. I hope one of the big organisations is working on this idea or something like it, because for print newspapers, the clock isn’t just ticking, it’s ticking louder and faster.
LRB · John Lanchester · Let Us Pay.
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