Posted 04.11.11 | Filed under: Advertising & Marketing, Business Strategy, Social Media
Five Types of Social Media Integration
Brands face five types of integration. They are all important and most are hard but necessary.
- Paid, Owned, Earned
- Global & local
- Across the Enterprise
- Inside & Outside the Organization
- Inside Every Job
via John Bell, Five Types of Social Media Integration* – Digital Influence Mapping Project.
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