Posted 04.19.11 | Filed under: Business Strategy, Interaction Design & UX, Launch/Relaunch, Products & Services
Economist Launches Web Apps Despite Sales Increases
“Our readers have always preferred the Economist in print because it is a lean-back, immersive reading experience,” said Oscar Grut, the Economist’s managing director of digital editions. “The internet has not been a threat so far, because it cannot replicate this reading experience.”
via Mark Sweney, Economist launches iPhone and iPad apps | Media | guardian.co.uk.
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