Posted 07.29.10 | Filed under: Advertising & Marketing, Custom & Branded Content
On Disliking “Content Marketing”
The whole concept of “content marketing” puts downward pressure on the quality of the content. It becomes about quantity, instead of quality.
The job of content should be to attract, engage and delight your readers. That way, they’ll keep reading. And they’ll find your sales pages, because they were impressed by your content pages.
via Nick Usborne, Why I don’t much like the phrase, “content marketing”.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Leave a Reply
Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Products & Services Theory & Practice Industry Events Emerging Media Enterprise Social Media Custom & Branded Content Agencies User-Generated Content Organizational Dynamics Content Strategy Resources Interaction Design & UX Editorial & Programming Business Strategy IP & Legal Advertising & Marketing Industry Shift Video Platforms & Channels Content Specialists Technical Architecture Launch/Relaunch Technologies Content Management Analytics & Search
-
“ [F]rom the standpoints of content and editorial clarity, he was the single biggest factor in getting us back on schedule in a way that met the editorial standards to which we all aspired. ”









