Posted 05.03.11 | Filed under: Advertising & Marketing, Business Strategy, Content Management, Interaction Design & UX
CPI Cleans Up Ads in HTML5 App-Like Reader
Those distractions Treesaver is trying to spare us from are also what monetize the content — but Fortes says he’s not against advertising, just how we display it with the content now. By lowering the bar to the content (as he puts it), by letting users easily flip along, fewer, cleaner ads can be monetized more effectively. He showed me a mockup of a Nomad magazine that runs full page ads between pages, similar to an iPad app. “If you can get people coming in from a blog or Google and you get them to read three stories [by flipping along],” he said, “Congratulations, you just tripled your revenue on that user.”
via Laura McGann, Center for Public Integrity’s HTML5 product aims to make long-form journalism readable on any device » Nieman Journalism Lab.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Leave a Reply
Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Organizational Dynamics Analytics & Search Resources Video Social Media Emerging Media Technical Architecture User-Generated Content Content Specialists Industry Events Launch/Relaunch Content Strategy Technologies Content Management Advertising & Marketing IP & Legal Editorial & Programming Products & Services Theory & Practice Business Strategy Custom & Branded Content Interaction Design & UX Enterprise Agencies Industry Shift Platforms & Channels
-
“ I believe that his recent article in A List Apart exploring types of content strategists will be consulted and referred to for years[.] ”









