Posted 03.18.10 | Filed under: Content Strategy, Editorial & Programming, Organizational Dynamics, Theory & Practice
Content Strategy Is About Publishing
We know, for example, that publishing is a genuinely complex task that requires vast quantities of invisible labor. We also know that the things we’ve learned to do as publishers of books and especially of magazines and newspapers can help our clients do a much better job of communicating with their readers. Things like:
- building a solid editorial workflow, including clear approval processes and thorough quality checks,
- using editorial calendars and planning content campaigns and themes—explicit or otherwise—well in advance,
- tuning content for specific channels and audiences if you think this is a new idea, consider the challenges of putting out regional editions of newspapers and magazines in print, on the same day, all over the world, and perhaps most importantly,
- regularly publishing smart, original content that readers can use, which means hiring people who can listen to internal experts and write, edit, and curate content that extends well beyond white papers, executive bios, and the annual report.
via Erin Kissane, Content Strategy Is About Publishing : Incisive.nu.
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