Posted 04.08.11 | Filed under: Content Management, Content Specialists, Content Strategy
Content Management Equals Continual Improvement
Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine. As web professionals we must continue to build the business case for the investment in a continuous improvement model. The value is unquestionably there.
via Content management equals continuous improvement: Gerry McGovern.
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Predicate is a New York-based content strategy practice for digital publishers.
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