Posted 01.13.11 | Filed under: Content Management, Content Strategy
CMS as Bad Cop
When a content owner comes to you and says…
No, no, we have to handle my content special. It just has to be navigated with the Uber Flash Craptastic Dynamo 5000.
…you can just shrug your shoulders and say, “Sorry, man, the CMS won’t let us do that. Everything has to be consistent.”
Does this sound constraining? My feeling – and the feeling I got from my client – is that it’s actually liberating. Instead of re-working navigation and page styles for the millionth time, and collecting tons and tons of technical debt, you can instead concentrate on the content itself and the message.
via Deane, Your CMS as Bad Cop, Gadgetopia.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Leave a Reply
Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Enterprise Interaction Design & UX Technical Architecture Theory & Practice Custom & Branded Content Organizational Dynamics Agencies Content Management IP & Legal Industry Events Resources Launch/Relaunch Video Industry Shift Social Media Content Specialists Platforms & Channels Products & Services Analytics & Search User-Generated Content Advertising & Marketing Business Strategy Technologies Emerging Media Editorial & Programming Content Strategy
-
“ He was the ideal bridge between print-oriented newspaper people, like myself, and the new (and sometimes scary) world of the web. ”









