Posted 01.24.11 | Filed under: Content Management, Products & Services, Social Media, Technologies
Can Companies Track Their Social Media?
For companies that deal with compliance issues, the technology can be crucial.
“How do you document social media? How do you document advertising? Any client communications are supposed to be documented,” said Casey Smith, the president of Wiser Wealth Management, a small wealth management firm in Marietta, Ga. “How do you do that, if you have to keep post after post after post?” [....]
“Someone may get sued for the content of their social media or the information in the social media may be relevant to the suit,” said Geoffrey A. Vance, a partner at McDermott Will & Emery and co-head of the firm’s electronic data management, privacy and discovery group. “If you haven’t preserved it, you’ve lost it.”
via Tanzina Vega, Tools to Help Companies Manage Their Social Media – NYTimes.com.
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