Posted 03.15.10 | Filed under: Business Strategy, Editorial & Programming, Industry Shift
Business models versus editorial models
For years ad revenue has slid downward. But the decrease in money doesn’t correlate with a decrease in audience. Hence the discord over what, if anything, should be done about it.
The opinions are many and varied:
- No one will pay for online publishing because value is associated with the medium. Paper is what’s expensive.
- Devices or dedicated platforms might be the only way to elicit payment for online content (eg iTunes, Kindle)
- Charging for content is at odds with journalism’s evolution as a collaborative and public endeavor
- Online content should never have been free in the first place: charging for it will simply break the bad habit.
- What to do depends on what the publication is: some should be free, some paid for and some publicly funded.
The two sides of the fence in this argument have business people on one side and journalists and online analysts on the other. That in itself, I think, should guide us towards some consensus.
via Randall Snare, Business models versus editorial models: the online content dilemma – iQ Blog.
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To pay or not to pay now this is the question?? We are all creatures of habit if we are not paying online now it because of the habit we have.