Posted 05.04.11 | Filed under: Analytics & Search, Social Media, Theory & Practice
Beyond Pageviews: Philly.com’s 7 Measures of Engagement
- Ci — Click Index: visits must have at least 6 pageviews, not counting photo galleries
- Di — Duration Index: visits must have spend a minimum of 5 minutes on the site
- Ri — Recency Index: visits that return daily
- Li — Loyalty Index: visits that either are registered at the site or visit it at least three times a week
- Bi — Brand Index: visits that come directly to the site by either bookmark or directly typing www.philly.com or come through search engines with keywords like “philly.com” or “inquirer”
- Ii — Interaction Index: visits that interact with the site via commenting, forums, etc.
- Pi — Participation Index: visits that participate on the site via sharing, uploading pics, stories, videos, etc.
via Lois Beckett, Getting beyond just pageviews: Philly.com’s seven-part equation for measuring online engagement » Nieman Journalism Lab.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Leave a Reply
Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Custom & Branded Content Technologies Organizational Dynamics Content Specialists Analytics & Search User-Generated Content Launch/Relaunch Resources Industry Events Business Strategy Content Strategy Platforms & Channels Editorial & Programming Technical Architecture Video Advertising & Marketing Content Management Enterprise Products & Services Interaction Design & UX Emerging Media Social Media IP & Legal Agencies Theory & Practice Industry Shift
-
“ Jeff works as effectively alone as he does with teams. He inspires creative thinking and impresses clients. He's also fun to work with, and is guaranteed to expand your lexicon. ”









