Posted 03.22.11 | Filed under: Advertising & Marketing, Editorial & Programming, Launch/Relaunch, Products & Services
Best Buy is Latest Marketer-As-Media
[A]t the end of the day, it’s just one more example of marketer as media, something Mr. Shepard says, for better or worse, is becoming more common.
“I don’t know that all brands can aspire to be a media outlet that’s relevant to the agency community,” Mr. Bryan said. “But multichannel brands that have a footprint physically and digitally can very much be media. Multichannel brands could be one of the most important forms of new media in the next 10 years.”
via Natalie Zmuda, ABC, Syfy and Best Buy? Retailer Launches Network – Advertising Age – News.
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