Posted 04.29.11 | Filed under: Content Specialists, Content Strategy, Social Media
23 Useful Rules for Web Writing
I tend to use maybe six to eight words in a headline, to try to keep it on a single line. Nothing is worse than overdoing it by one word, which appears as an ‘orphan’ on the second line. This is mainly for aesthetic reasons, but think about retweets too (you want to leave 30-40 characters of extra space for the tweeter to add a comment).
via Chris Lake, How to write for the web: 23 useful rules | Econsultancy.
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