Posted 03.25.10 | Filed under: Business Strategy, Editorial & Programming, Emerging Media, Products & Services, Resources
15 Ways Publishers Are Tabletizing
- Print shovelware: Those that merely recreate the page-turning experience on the digital screen.
- Interactive editions: They’re recognisably a magazine, but navigation and animation really take advantage of what is essentially a screen.
- Motion-heavy mags: Co-produced by film makers, they’re as much a video narrative as a magazine.
- Web shells: Lazy apps that merely funnel through a publication’s existing website.
- Live info: Divorced from monthly print cycle, an article can take advantage of the real-time web.
Robert Andrews, Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine | paidContent.
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