Posted 07.01.09 | Filed under: Business Strategy, Products & Services
10 Blogs AOL Could Buy Tomorrow
What kind of blogs? Call it informed speculation, but we’d guess:
- They’ll have a specific audience in a demographic attractive to advertisers.
- If they don’t have scale, they’ll create good content that could scale.
- It’s not important that they have a mature ad sales force or developed ad products.
- Video blogs are a major priority for AOL.
- Email lists have proven to be valuable to brand advertisers, and AOL would look at them too.
- Overlap with an existing AOL blog isn’t a deal-killer, but that could mean hollowing-out the acquired blog to reduce redunancies.
- AOL will look at publishers who produce content only for mobile.
via Nicholas Carlson, 10 Blogs AOL Could Buy Tomorrow (TWX).
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
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