Posted 10.21.09 | Filed under: Business Strategy, Industry Shift, Theory & Practice
‘Package’ Is More Important Than The Contents
“An individual content item on the web, without a package, has marginal value approaching zero — and attempting to charge for an individual item of content is unlikely to change that. What you CAN charge for is the package. Media companies need to be doing what Google is doing — experimenting with new ways to package content, which in a digital-media world means new UIs and new ways to aggregate.”
Scott Karp, Inside Word: For Media Companies, The ‘Package’ Is More Important Than The Contents | paidContent.
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“ I believe that his recent article in A List Apart exploring types of content strategists will be consulted and referred to for years[.] ”









