Posted 02.24.10 | Filed under: Advertising & Marketing
Big premium content producers allow these third parties ["horizontal-ad networks"] to aggregate their impressions and their data and pay mere pennies in return is one of the most value-destructive practices imaginable.
It is, in fact, these kinds of misguided practices that are at the root of the problems around making content organizations successful in the digital world.
via Jim Spanfeller, Think Technology Trumps Content? Well, You’re Wrong | paidContent.
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