Posted 03.17.10 | Filed under: Editorial & Programming, Theory & Practice
There’s a lot to editorial strategy. One way it helps kairos is creating variations on topics, themes, and messages over time with a diversity of useful content. This content does not necessarily cause people to decide or act immediately, but it primes people for an opportune moment to decide or act later.
via Colleen Jones, Chronos vs Kairos: Do We Plan for the Right Concept of Time? | Winning Content.
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