Posted 07.16.09 | Filed under: Platforms & Channels, Theory & Practice
The Argo Project, as the network calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.
Think of Planet Money — the NPR.org feature that persistently examines the mysteries of the global economic meltdown. Imagine how Boston’s WBUR could apply that reporting depth and doggedness to health-care reform stories on its CommonHealth blog, or what Triple A pioneer WXPN could do on the Philadelphia music scene, or how Oregon Public Broadcasting could clarify environmental policy.
Proposals for a digital content repository shared by public TV and pubradio are “not only possible but absolutely where we should be aiming,” Kinsey Wilson said.
NPR’s Argo Project plans to increase ‘vertical’ news production | Reclaim the Media.
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