Posted 08.28.09 | Filed under: Custom & Branded Content, Video
The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June.
Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.
via Digitas Bullish on Web Series, Takes Its ‘Act’ On The Road.
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