Posted 03.11.10 | Filed under: Content Strategy, Organizational Dynamics
But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it. And that means widespread organizational change.
via Kristina Halvorson, Content strategy is, in fact, the next big thing « Brain Traffic Blog.
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Predicate is a New York-based content strategy practice for digital publishers.
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