Posted 05.21.10 | Filed under: Content Strategy, Editorial & Programming
“Curation is the hardest part of content strategy because it’s all about live, constantly updated content,” says CDA’s [Clare] O’Brien. “It’s not a replication of what went before, so requires a new budget line. Curation is critical to the value of a business’s intellectual property because without it, content will quickly atrophy.”
via Meg Carter, New Media Age.
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