Posted 11.19.09 | Filed under: Content Strategy, Editorial & Programming, Theory & Practice
How Consultant and In-house Content Folks Can Play Nice
“Why do we need content strategy?! We have an editorial team!” –Anonymous Client
In my consulting experience I’ve heard this statement enough times that I’m willing to facilitate a kumbaya moment for content representatives of both sides. Let this post be such a record.
How Consultant and In-house Content Folks Can Play Nice | Erin Scime.
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