Cosmo Redesigns, Emulates TOC

Konigi recommends editorial style guides.

But I actu­ally think stock and flow is the mas­ter metaphor for media today. Here’s what I mean:

• Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo­ple that you exist.
• Stock is the durable stuff. It’s the con­tent you pro­duce that’s as inter­est­ing in two months (or two years) as it is today. It’s what peo­ple dis­cover via search. It’s what spreads slowly but surely, build­ing fans over time.

I feel like flow is ascen­dant these days, for obvi­ous reasons—but we neglect stock at our own peril.

via Robin Sloan, Stock and flow « Snarkmarket.

I feel like the attempts to manage the firehose is just more of the same thing: technology being used to solve a mess that technology got us in in the first place. As a result, the real appeal of content and the human elements of creating, composing and lovingly arranging content are going out the window.

I need to be able to lean on people I trust and respect to better present information for me. I don’t want a “stream” or a “river” of anything. I want to stop drowning and I want quality to win over quantity.

via Rich Ziade, Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior.

foomandoonian | Dante’s Internet.

AOL is trying its most ambitious super-content project yet with freelance content site Seed.com: offering 2,000 $50 assignments on SXSW bands for its music site Spinner.com.

via David Kaplan, AOL Tries To Seed SXSW With Coverage Of 2,000 Bands | paidContent. Seed’s official launch post.

via Luke Hayman, Five Ways the iPad Will Change Magazine Design | New at Pentagram | Pentagram.

Margot Bloomstein on Content Strategy: What’s In It For You? at Refresh Boston.

Privately, some within Google maintain that it is not their fault if media companies cannot monetise the traffic they are being sent by the search engine. Media companies need to become far better at exploiting their digital inventory.

Google’s Josh Cohen: Publishers Still Need Us | paidContent.

via Mag+ on Vimeo.

SpeakerText wants to free all your words from the prison of your videos » Nieman Journalism Lab.

On-site traffic is all well and good, but there’s also value in joining the ranks of publishers syndicating through partners.

Robert Andrews of paidContent.

[T]he magazine already employs lots of cross-platform packages, including “Beauty Smarties”, who create make-up tutorial videos for seventeen.com and also contribute to the magazine.

“Video is huge on our Web site,” Jamison said. “Most months we have about one million video plays. We’re both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web. We’re also encouraging advertisers to make videos.”

Seventeen’s Jamison: Capitalizing On Multi-Platform Content – mediabistro.com: FishbowlNY.