Posted 07.10.08 | Filed under: Content Strategy
Content Strategy: a treatise and lightning history of the discipline, outlined in beer napkin (enlarge)

Content Strategy: a treatise and lightning history of the discipline, outlined in beer napkin (enlarge)
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Predicate is a New York-based content strategy practice for digital publishers.
Learn More About Predicate
An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Technical Architecture Emerging Media Editorial & Programming Interaction Design & UX Industry Events Enterprise Technologies Organizational Dynamics Resources IP & Legal Content Strategy Products & Services Content Specialists Platforms & Channels Advertising & Marketing Analytics & Search Content Management Industry Shift Agencies Social Media Business Strategy Launch/Relaunch User-Generated Content Theory & Practice Custom & Branded Content Video
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“ Along with his impressive knowledge and wonderful communication skills, both verbally and in writing, he exhibited a high degree of patience [....] He kept the mood light but never sacrificed a sense of purpose. ”









