Posted 09.13.10 | Filed under: Organizational Dynamics, Theory & Practice
No Chief Web Officer Required
via Lisa Welchman, No Chief Web Officer Required | WelchmanPierpoint.
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Predicate is a New York-based content strategy practice for digital publishers.
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An introduction to what Predicate does—and to the emerging field of content strategy.
Notes on Content
Topics covered:
Industry Shift Products & Services Content Specialists Resources Analytics & Search Theory & Practice Launch/Relaunch IP & Legal Social Media Enterprise Advertising & Marketing Editorial & Programming Industry Events Interaction Design & UX Business Strategy Platforms & Channels Content Strategy User-Generated Content Technical Architecture Emerging Media Custom & Branded Content Agencies Content Management Technologies Video Organizational Dynamics
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“ Thanks to Jeff's skillsets and speedy translation of our business needs into a workable editorial structure, we not only got it right but also landed on a content strategy that provides scalability and flexibility as our needs evolve in the future. ”










