Full Video Update: Now remastered and fully functional! Streaming courtesy of Michael Silverman, Duo Consulting. About Our Methodology Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability. 1. Audit: Content audit | Content inventory | Gap analysis 2. Plan: Content strategy | Migration plan | Metadata schema [...]
First published at Web Content Chicago 2010 on June 8, 2010.
Your website is not a magazine. But it should be.
First published at Content Strategy Forum 2010 on April 16, 2010.
The case for editorial strategy thinking and execution in user experience design.
What does content strategy mean to the well-established field of content management?
First published at Gilbane Boston 2009 on December 2, 2009.
A field overview of editorial strategy, the practice of product development for content.
First published at CSNYC August 2009 on July 12, 2009.
What is content strategy? Here’s our take.
First published at Our Capabilities on August 16, 2010.
What would a content strategy for publishing look like? A thought experiment.
First published at IA Summit 2009 on March 19, 2009.