Welcome to the ethics statement of Predicate, LLC, predicate-llc.com and its principal, Jeffrey MacIntyre. This entry will serve as a repository for documenting professional standards. It is particularly relevant to someone such as myself who self-identifies both as a journalist and consultant. I also want to ensure that the aggregation of outside links and authors’ [...]
Last week’s splashy entry into the online video arena of SnagFilms, a widget platform for watching and sharing documentary films that’s being headed up by a troika of ex-AOL executives (Ted Leonsis, Steve Case, Miles Gilburne), did not escape widespread (and warm) notice. But in addition to signaling a fresh way of thinking about the [...]
Full Video Update: Now remastered and fully functional! Streaming courtesy of Michael Silverman, Duo Consulting. About Our Methodology Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability. 1. Audit: Content audit | Content inventory | Gap analysis 2. Plan: Content strategy | Migration plan | Metadata schema [...]
Your website is not a magazine. But it should be.
The case for editorial strategy thinking and execution in user experience design.
What does content strategy mean to the well-established field of content management?
A field overview of editorial strategy, the practice of product development for content.
With Google (NSDQ: GOOG), many media companies have come to see an insurrection everywhere they look. Last month, it was the Google Books settlement. Before that, it was the Associated Press crying foul on Google’s aggregation practices. Next month, it will probably be Flipper. (Can Google be both a “vampire” and “tapeworm”?) But one of [...]
A Conference Review Everyone’s a critic when it comes to professional conferences—and why not? Most are terrible. But that’s another post. I simply ask you count me as a confirmed skeptic (with a dash of hopeful idealist). Why? Because it’s the broader matter of knowledge exchange and professional growth that lies near and dear to [...]
What is content strategy? Here’s our take.
Introducing Predicate. The what, why and so-what? of a content strategy agency in 2008.
What would a content strategy for publishing look like? A thought experiment.
An introduction to what Predicate does—and to the emerging field of content strategy.
Predicate has worked with a wide array of content-rich organizations: Arts & Entertainment Television Networks, Centers for Disease Control and Prevention, Condé Nast, Thomson Reuters, University of Michigan, Washington Post Company, and Yahoo!
We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need.
Predicate would be pleased to refer you to one of our community partners.
See how the Wikipedia community is now defining content strategy.
An ongoing joint effort to define the area of practice and its practitioners.
Follow the content strategy community on Twitter with #contentstrategy.
Over a dozen groups internationally. Membership in the thousands. And growing.
The local area meetup group for content specialists in New York.
A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »
I say again, let us pay. Make the process as easy as possible. Make it invisible and transparent. Make us register once and once only. Walls are not the way forward, but walls are not the same thing as payment, and without some form of payment, the press will not be here in five years’ time. (more…)
[M]ake a distinction between “formats” and “forms.” A hardback, a paperback, an audiobook, and many an ebook simply represent different forms of the same work. New formats, on the other hand, represent deeper changes in how authors develop content and readers consume it. (more…)
Scarcity is not a viable business model on the Internet.
Fred Wilson, via Mathew Ingram, If an App Is Your Content Strategy, You Are Doomed: Tech News and Analysis «.
The real loser here is the middle take. This is what the weeklies like Time and Newsweek have historically offered: reportage and essays produced a few days after major events, with a bit of analysis sprinkled on top. They’re neither fast enough to be conversational nor slow enough to be truly deep. The Internet has essentially demonstrated how unsatisfying that sort of thinking can be.
via Suzanne, iPhone & iPad UX Reviews » Blog Archive » iPad UX Review: Flipboard vs. Pulse.
User Experience: Flipboard V Pulse
Some of this metadata is shared between both the collections management system and the DAM, but not all of it is in both. Each system has their own specific types of metadata. This sharing can even include the collections management system linking to the images in the DAM and not just data and vice versa (data to the images).
Podcasting is an often overlooked corner of the media world [....] The iTunes store from Apple, where about 75 percent of the audience for podcasts looks for fresh material, contains about 150,000 regular shows featuring has-been and up-and-coming comics and sex talk, as well as mainstream fare like NPR and CNN broadcasts. (more…)
I would say that three elements of content strategy are essential: analysis, editorial, and architecture.
via Andrew Maier, Questioning Authority: Our interview with Colleen Jones, author of Clout | UX Booth.
We have the ability to predict the performance of an article on the front page into the future—and empowered with that information we generate real-time recommendations on what articles to place where on the front page,” [Visual Revenue] CEO Dennis Mortensen wrote in a blog post.
I think the thing that attracts me most to Vanilla is its simplicity and elegance. Sure, it is incredibly powerful however this is not at the expense of usability. The admin interface is beautifully designed and intuitive to use. You can add categories, manage users, send out announcements and indeed do everything else you would expect without any documentation or training. It’s just obvious.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Jeffrey MacIntyre Principal
Jeff is an independent content strategist and widely published commentator on digital content and culture. He is an expert in the intersection of digital publishing, programming and product strategy. His work has been featured in Fast Company and the Huffington Post. Jeff has worked with premier media properties (at Condé Nast, Yahoo!, A&E, Reuters, and the Washington Post Company), design agencies and leading lights in user experience design to craft effective content strategies. Predicate engagements draw on Jeff’s decade-long background in management consulting and editorial positions across print, web and television. His byline has appeared widely, from Wired to the New York Times. He continues to moonlight as a freelance journalist.
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