Streaming courtesy of Michael Silverman, Duo Consulting.
About This Presentation
What Is This?
It's 2010 and smart folks get it: the case for content strategy has been made, bactrim bacterial vaginosis. Bactrim hives, "Kill the 'content phase,'" Margot Bloomstein tells us, is bactrim safe while breastfeeding, Bactrim 800 160, "and help the web grow up!" But the question of approach, of *how* to do content strategy, bactrim pcp, Bactrim ingredients, remains fuzzy. Where does a content strategy begin and end, bactrim for staph. Bactrim skin infections, What's optional and what's required. Is there such a thing as everyday content strategy, bactrim sinus infection. Bactrim expiration, Drawing on experience honed as a content strategist at several leading design agencies, join Jeff MacIntyre as he shares the evolving project methodology of Predicate, buy bactrim pill, Generic name for bactrim, his content and editorial strategy consultancy. This session is recommended for all content strategy converts--practitioners, topical bactrim, Liquid bactrim, management and consultants alike--looking for a fresh, comprehensive approach to execution, bactrim steven johnson syndrome. Bactrim prophylaxis,
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Thanks to Kristina Halvorson and Michael Silverman for inviting me to Web Content Conference 2010 in Chicago. Bactrim mechanism of action. Staph bactrim. Bactrim ds tab. Bactrim indication. Half life of bactrim. Bactrim trimethoprim. Bactrim for ear infection. Buy cheap bactrim online. Bactrim cotrimoxazole.
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It means getting an editorial strategy. As it turns out, vibramycin drug, Generic vibramycin, the exploding field of interactive content strategy is inextricably linked to the history of publishing--and the future of publishing looks a lot like content strategy.
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Acknowledgments
Many thanks to Stuart Culshaw, Destry Wion and STC France for inviting me to Content Strategy Forum 2010 in Paris, vibramycin suspension. Comprare vibramycin online, It was a great event.
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Full audience Q&A at the 43m mark.
About This Presentation
What Is This?
"Front of book." "The well." "Takeouts." What does a bunch of publishing poppycock mean to you, augmentin 375. Augmentin 750, Your website isn't a magazine. But it should be, augmentin 800 mg. Take a page from publishing history to appreciate the core message of content strategy: that we're all publishers online, augmentin 875 mg tablets. Augmentin 875-125 mg, What is the Day 2 problem. What are the tools of editorial strategy, augmentin 875 mg price. Buy cheap generic augmentin online, How can it be effectively applied, measured and maintained--and who does it best, augmentin 800. Augmentin and birth control pills, Join a leading content strategist, Jeffrey MacIntyre (@jeffmacintyre) of Predicate, augmentin for ear infections, Augmentin for tooth infection, and a panel of representatives from the Centers for Disease Control and Prevention, HowStuffWorks, augmentin 625 duo, Augmentin gram negative, and UPS for a lively look at the role and value of editorial strategy in user experience design.
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Acknowledgements
Thanks to all those who are called out for their inspiration in this deck, especially existing colleagues:
I was invited to speak at Gilbane Boston 2009 last week on the following topic:
Getting ready for a redesign. Overhauling the CMS, ampicillin meningitis. Ampicillin reconstitution, Technology is one hurdle, but the real hurt comes in the huddle: how can technology, ampicillin uses, Ampicillin trade name, marketing and the business all communicate and collaborate. Get set for effective project results by establishing your content strategy first.
In 2009, synthesis of ampicillin, Ampicillin indications, content strategy--a small, decade-old field of practice hatched within the web design community--exploded into newfound prominence, bla ampicillin. 1000x ampicillin, This session will provide you with an instructive account of how and why content is increasingly dominating the conversation there, and what it means to the content management community at large.
Combining the principles of user experience design, ampicillin bacteriostatic, Ampicillin spectrum, content management and product development, content strategy plans for all aspects of the content lifecycle, ampicillin uses, Binotal ampicillin, from concept to modeling and production to reuse. A leading content strategist will demonstrate with clear examples how effective content management for your organization or clients starts with a sound content strategy.
Credits
Many thanks to Scott Liewehr and Joan Lasselle, define ampicillin, Satellite colonies ampicillin, with whom I shared the session, for the great post-presentation discussion, ampicillin history. Ampicillin tr, Specific credit is due the following folks whom I quoted during the presentation:
In this complex domain I find myself continually returning to the wisdom of Seth Gottlieb, ampicillin india, Ampicillin compatibility, the insight of David Hobbs, and the contrarianism of The CMS Myth, allergic to ampicillin. Read them closely and frequently.
With Google (NSDQ: GOOG), many media companies have come to see an insurrection everywhere they look. Last month, it was the Google Books settlement. Before that, it was the Associated Press crying foul on Google’s aggregation practices. Next month, it will probably be Flipper. (Can Google be both a “vampire” and “tapeworm”?) [original_source] But one [...]
A Conference Review Everyone’s a critic when it comes to professional conferences—and why not? Most are terrible. But that’s another post. I simply ask you count me as a confirmed skeptic (with a dash of hopeful idealist). Why? Because it’s the broader matter of knowledge exchange and professional growth that lies near and dear to [...]
We're a content strategy agency and think tank for digital publishers.
Expertise
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn't think possible.
We know editorial.
Everyone's a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata gurus. Visual designers. Business analysts.
Community
Referrals Available
Referral request »
We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need.
Predicate would be pleased to refer you to one of our community partners.
Wikipedia on Content Strategy
Wikipedia.org »
See how the Wikipedia community is now defining content strategy.
The Knol
knol.google.com »
An ongoing joint effort to define the area of practice and its practitioners.
Twitter Community
#contentstrategy »
Follow the content strategy community on Twitter with #contentstrategy.
LinkedIn Group
Content Strategy »
The original content strategy community group on LinkedIn.
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Meetup groups worldwide »
Over a dozen groups internationally. Membership in the thousands. And growing.
Content Strategy NYC »
The local area meetup group for content specialists in New York.
[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.
We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.
Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.
I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.
via Henry Blodget, Chris Anderson's Unbelievably Annoying Interview with Spiegel
I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:
1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?
2. Algorithmic prioritization: Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)
3. Inherent prioritization: Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?
4. Plans for growth: The organization’s plans for growing or changing the content.
5. Level of effort: The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?
6. Metadata authoring: The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.
7. Metadata parameters: Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.
8. User needs: The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.
9. Users needs (2): How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?
10. Sample content: Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.
via Dan Brown, Letter to a Content Strategist « Greenonions.
“At this point it was a huge Excel spreadsheet,” says Schmitt. “For some weird reason, the data started in January of ‘04 and it ended in like April of ’09. And we couldn’t figure out why does it end there? Assange later comes and says it doesn’t end there—you just gotta open up a new screen or whatever… It was clear that we were going to need some technical assistance”.
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