The Day 2 Problem: A Tour of Editorial Strategy

The case for editorial strategy thinking and execution in user experience design.

When Content Management Needs a Content Strategy

What does content strategy mean to the well-established field of content management?

First published at Gilbane Boston 2009 on December 2, 2009.

The Elements of Editorial Strategy

A field overview of editorial strategy, the practice of product development for content.

First published at CSNYC August 2009 on July 12, 2009.

The Next Big Headache for Digital Publishers

With Google (NSDQ: GOOG), many media companies have come to see an insurrection everywhere they look. Last month, it was the Google Books settlement. Before that, it was the Associated Press crying foul on Google’s aggregation practices. Next month, it will probably be Flipper. (Can Google be both a “vampire” and “tapeworm”?)
But one of the [...]

First published at PaidContent.org on August 6, 2009.

Web Content 2009

A Conference Review
Everyone’s a critic when it comes to professional conferences—and why not? Most are terrible.
But that’s another post. I simply ask you count me as a confirmed skeptic (with a dash of hopeful idealist). Why? Because it’s the broader matter of knowledge exchange and professional growth that lies near and dear to my heart. [...]

Introducing Content Strategy

What is content strategy? Here’s our take.

First published at The Predicate Pitch on July 12, 2009.

The Point of Predicate

Introducing us. The what, why and so-what? of a content strategy agency in 2009.

Publishers and Content Strategy

What would a content strategy for publishing look like? A thought experiment.

First published at IA Summit 2009 on March 19, 2009.

U. Tube

A brief guide to the burgeoning world of online video lectures—and a new model for video publishers.

First published at Boston Globe on November 2, 2008.

The Tao of Screen

In search of the distraction-free desktop.

First published at Slate.com on January 24, 2008.

Content-tious Strategy

It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen.

First published at A List Apart on December 16, 2008.

  • We’re a content strategy agency and think tank for digital publishers.


    Expertise

    We know content.

    We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.

    We know editorial.

    Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.


    Team

    Jeffrey MacIntyre, Principal

    A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.

    A partner network of the best industry specialists in content.

    Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata gurus. Visual designers. Business analysts.


  • Community
    Referrals Available

    Referral request »

    We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need.

    Predicate would be pleased to refer you to one of our community partners.

    Wikipedia on Content Strategy

    Wikipedia.org »

    See how the Wikipedia community is now defining content strategy.

    The Knol

    knol.google.com »

    An ongoing joint effort to define the area of practice and its practitioners.

    Twitter Community

    #contentstrategy »

    Follow the content strategy community on Twitter with #contentstrategy.

    LinkedIn Group

    Content Strategy »

    The original content strategy community group on LinkedIn.

    Meetup Groups

    Meetup groups worldwide »

    10 groups internationally. 500 members. And growing.

    Content Strategy NYC »

    The local area meetup group for content specialists in New York.

Notes on Content

A running report on must-read news, analysis and resources from the content industry. Updated constantly. »

 

But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it. And that means widespread organizational change.

via Kristina Halvorson, Content strategy is, in fact, the next big thing « Brain Traffic Blog.

03.11.10 | Content Strategy, Organizational Effectiveness

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

via Meredith Makes Inroads on Madison Avenue – WSJ.com.

03.10.10 | Advertising & Marketing, Agencies, Custom & Branded Content

 

To push for quick word choices by playing down their consequences, I’ve watched more than one web professional shrug and say “We’re not saving lives here.” Sometimes, I even nodded in agreement. Not anymore.

Colleen Jones, A List Apart: Articles: Words that Zing.

03.09.10 | Content Strategy, Theory & Practice

As a newsletter editor, you’ll sometimes feel like you’re stranded on a desert island, without a good story idea anywhere in sight. Actually, you’re swimming in a sea of material, if you know where to look. Here are 18 ready-made story ideas to choose from…

Ahern Communications, Ink.: Content / / 18 Newsletter Story Ideas: A Checklist.

03.08.10 | Editorial & Programming, Resources

Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.

Dan Blank: Publishing, Innovation & the Web » Blog Archive » How to Use LinkedIn to Drive Editorial Strategy.

03.05.10 | Editorial & Programming, Products & Services, Theory & Practice

via Stephanie Clifford, Survey Finds Slack Standards at Magazine Web Sites – NYTimes.com.

Slack Standards in Web Editorial

03.05.10 | Editorial & Programming, Organizational Effectiveness, Resources, Theory & Practice

As you might’ve seen, our friends at Engadget have shut down their comments, which had become overrun by troll hordes. Trolls lurk everywhere, but our system—often mystifying to newcomers—is designed to keep them out. Here’s why it’s better.

via Ryan Sholin, Gizmodo’s Comment System: How It Works and Why It’s Better.

03.04.10 | Theory & Practice, User-Generated Content

Liz Gannes, Chart: The Web Video Money Pit – GigaOM.

The Web Video Money Pit

03.03.10 | Industry Shift, Products & Services, Resources, Video

 

Has there ever been so much public blowback from a magazine’s own writers about a site redesign?

via Gillian Reagan, Atlantic Bloggers Blowback On New Site Design, Editors Say The Site Is User-Friendly, Needs To Make Money.

03.02.10 | Editorial & Programming, Launch/Relaunch

 

[T]reating blogs as a series of headlines, designed to maximize pageviews, is a deep misunderstanding of blogs, their reader communities and their integrity. I hope they get restored to their previous coherence, and these amorphous “channels” gain some editorial identity. I hope writers like Fallows and Goldberg aren’t treated as random fodder – anchors! – for “channels”. I believe in the Atlantic as a place for writing. The redesign seems to me to ooze casual indifference to that and to the respect that individual writers deserve.

via Andrew Sullivan, quoted by Adrian Chen, Borg-like Atlantic Redesign Sparks Blogger Identity Crisis – The Atlantic – Gawker.

03.01.10 | Editorial & Programming, Interaction Design, Launch/Relaunch

 

“Creating content for the web is an art and a science. There has been a lot of talk now about the science,” said Break.com CEO Keith Richman. “Those guys studying the science of it will be forced eventually to focus on the art of it.”

via Michael Learmonth, Lowered Expectations: Web Redefines ‘Quality’.

02.26.10 | Editorial & Programming, Industry Shift

Beet.TV: Online Video Search is "Next Wave" for Madison Avenue, says Amanda Richman.

02.25.10 | Advertising & Marketing

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