The Day 2 Problem: A Tour of Editorial Strategy

The case for editorial strategy thinking and execution in user experience design.

When Content Management Needs a Content Strategy

What does content strategy mean to the well-established field of content management?

First published at Gilbane Boston 2009 on December 2, 2009.

The Elements of Editorial Strategy

A field overview of editorial strategy, the practice of product development for content.

First published at CSNYC August 2009 on July 12, 2009.

The Next Big Headache for Digital Publishers

With Google (NSDQ: GOOG), many media companies have come to see an insurrection everywhere they look. Last month, it was the Google Books settlement. Before that, it was the Associated Press crying foul on Google’s aggregation practices. Next month, it will probably be Flipper. (Can Google be both a “vampire” and “tapeworm”?)
But one of the [...]

First published at PaidContent.org on August 6, 2009.

Web Content 2009

A Conference Review
Everyone’s a critic when it comes to professional conferences—and why not? Most are terrible.
But that’s another post. I simply ask you count me as a confirmed skeptic (with a dash of hopeful idealist). Why? Because it’s the broader matter of knowledge exchange and professional growth that lies near and dear to my heart. [...]

Introducing Content Strategy

What is content strategy? Here’s our take.

First published at The Predicate Pitch on July 12, 2009.

The Point of Predicate

Introducing us. The what, why and so-what? of a content strategy agency in 2009.

Publishers and Content Strategy

What would a content strategy for publishing look like? A thought experiment.

First published at IA Summit 2009 on March 19, 2009.

U. Tube

A brief guide to the burgeoning world of online video lectures—and a new model for video publishers.

First published at Boston Globe on November 2, 2008.

The Tao of Screen

In search of the distraction-free desktop.

First published at Slate.com on January 24, 2008.

Content-tious Strategy

It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen.

First published at A List Apart on December 16, 2008.