Ethics Statement

Welcome to the ethics statement of Predicate, LLC, predicate-llc.com and its principal, Jeffrey MacIntyre. This entry will serve as a repository for documenting professional standards. It is particularly relevant to someone such as myself who self-identifies both as a journalist and consultant. I also want to ensure that the aggregation of outside links and authors’ [...]

The Best Thing for Documentaries Since Netflix?

Last week’s splashy entry into the online video arena of SnagFilms, a widget platform for watching and sharing documentary films that’s being headed up by a troika of ex-AOL executives (Ted Leonsis, Steve Case, Miles Gilburne), did not escape widespread (and warm) notice. But in addition to signaling a fresh way of thinking about the [...]

First published at GigaOm.com on July 21, 2008.

Audit, Plan, Build, Grow:
A Methodology for Content Strategy

Full Video Update: Now remastered and fully functional! Streaming courtesy of Michael Silverman, Duo Consulting. About Our Methodology Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability. 1. Audit: Content audit | Content inventory | Gap analysis 2. Plan: Content strategy | Migration plan | Metadata schema [...]

First published at Web Content Chicago 2010 on June 8, 2010.

Exploring Editorial Strategy

Your website is not a magazine. But it should be.

First published at Content Strategy Forum 2010 on April 16, 2010.

The Day 2 Problem: A Tour of Editorial Strategy

The case for editorial strategy thinking and execution in user experience design.

When Content Management Needs a Content Strategy

What does content strategy mean to the well-established field of content management?

First published at Gilbane Boston 2009 on December 2, 2009.

The Elements of Editorial Strategy

A field overview of editorial strategy, the practice of product development for content.

First published at CSNYC August 2009 on July 12, 2009.

The Next Big Headache for Digital Publishers

With Google (NSDQ: GOOG), many media companies have come to see an insurrection everywhere they look. Last month, it was the Google Books settlement. Before that, it was the Associated Press crying foul on Google’s aggregation practices. Next month, it will probably be Flipper. (Can Google be both a “vampire” and “tapeworm”?) But one of [...]

First published at PaidContent.org on August 6, 2009.

Web Content 2009

A Conference Review Everyone’s a critic when it comes to professional conferences—and why not? Most are terrible. But that’s another post. I simply ask you count me as a confirmed skeptic (with a dash of hopeful idealist). Why? Because it’s the broader matter of knowledge exchange and professional growth that lies near and dear to [...]

Our Capabilities: The Predicate Approach to Content Strategy

What is content strategy? Here’s our take.

First published at Our Capabilities on August 16, 2010.

The Point of Predicate

Introducing Predicate. The what, why and so-what? of a content strategy agency in 2008.

Publishers and Content Strategy

What would a content strategy for publishing look like? A thought experiment.

First published at IA Summit 2009 on March 19, 2009.

Notes on Content

A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »

I say again, let us pay. Make the process as easy as possible. Make it invisible and transparent. Make us register once and once only. Walls are not the way forward, but walls are not the same thing as payment, and without some form of payment, the press will not be here in five years’ time. (more…)

09.02.11 | Advertising & Marketing, Business Strategy, Industry Shift, Products & Services, Theory & Practice

SMM Tour from salty snack studios on Vimeo, via Submishmash: Submission Manager.

09.01.11 | Editorial & Programming, Organizational Dynamics, Products & Services, Technologies

via Flowing DataFormat and clean your data with Google Refine.

08.31.11 | Analytics & Search, Content Management, Launch/Relaunch, Products & Services

[M]ake a distinction between “formats” and “forms.” A hardback, a paperback, an audiobook, and many an ebook simply represent different forms of the same work. New formats, on the other hand, represent deeper changes in how authors develop content and readers consume it. (more…)

08.30.11 | Emerging Media, Products & Services

 

Scarcity is not a viable business model on the Internet.

Fred Wilson, via Mathew Ingram, If an App Is Your Content Strategy, You Are Doomed: Tech News and Analysis «.

08.29.11 | Business Strategy, Content Strategy, Platforms & Channels, Social Media

The real loser here is the middle take. This is what the weeklies like Time and Newsweek have historically offered: reportage and essays produced a few days after major events, with a bit of analysis sprinkled on top. They’re neither fast enough to be conversational nor slow enough to be truly deep. The Internet has essentially demonstrated how unsatisfying that sort of thinking can be.

(more…)

08.26.11 | Editorial & Programming, Industry Shift, Social Media

via Suzanne, iPhone & iPad UX Reviews » Blog Archive » iPad UX Review: Flipboard vs. Pulse.

User Experience: Flipboard V Pulse

08.25.11 | Interaction Design & UX, Platforms & Channels, Products & Services

Some of this metadata is shared between both the collections management system and the DAM, but not all of it is in both. Each system has their own specific types of metadata. This sharing can even include the collections management system linking to the images in the DAM and not just data and vice versa (data to the images).

(more…)

08.24.11 | Content Management, Technical Architecture, Technologies

Podcasting is an often overlooked corner of the media world [....] The iTunes store from Apple, where about 75 percent of the audience for podcasts looks for fresh material, contains about 150,000 regular shows featuring has-been and up-and-coming comics and sex talk, as well as mainstream fare like NPR and CNN broadcasts. (more…)

08.23.11 | Content Specialists, Enterprise, Organizational Dynamics, Platforms & Channels

 

I would say that three elements of content strategy are essential: analysis, editorial, and architecture.

via Andrew Maier, Questioning Authority: Our interview with Colleen Jones, author of Clout | UX Booth.

08.22.11 | Content Specialists, Content Strategy

We have the ability to predict the performance of an article on the front page into the future—and empowered with that information we generate real-time recommendations on what articles to place where on the front page,” [Visual Revenue] CEO Dennis Mortensen wrote in a blog post.

(more…)

08.19.11 | Analytics & Search, Editorial & Programming, Products & Services, Technologies

I think the thing that attracts me most to Vanilla is its simplicity and elegance. Sure, it is incredibly powerful however this is not at the expense of usability. The admin interface is beautifully designed and intuitive to use. You can add categories, manage users, send out announcements and indeed do everything else you would expect without any documentation or training. It’s just obvious.

(more…)

08.18.11 | Interaction Design & UX, Products & Services, Resources

This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.