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<channel>
	<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Predicate, LLC &#187; Blog Content Type</title>
	<atom:link href="http://predicate-llc.com/category/link-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
	<lastBuildDate>Fri, 03 Sep 2010 15:00:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Tumblr Guide for Media Outlets</title>
		<link>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/</link>
		<comments>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:00:13 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7720</guid>
		<description><![CDATA[via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.]]></description>
			<content:encoded><![CDATA[<a href="hhttp://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/"><img class="alignnone size-full wp-image-7819" src="http://predicate-llc.com/wp-content/uploads/2010/08/ProPublica-Tumblog.jpg" alt="" width="540" height="240" /></a>

via <a href="http://www.theatlantic.com/alexis-madrigal/">Alexis Madrigal</a>, <a href="http://www.theatlantic.com/science/archive/10/07/the-five-keys-to-tumblr-for-media-companies/60694/">The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/tumblr-guide-media-outlets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Aren&#8217;t Style Guides Web-Based?</title>
		<link>http://predicate-llc.com/link-blog/text/web-based-style-guides/</link>
		<comments>http://predicate-llc.com/link-blog/text/web-based-style-guides/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=6876</guid>
		<description><![CDATA[[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative [...]]]></description>
			<content:encoded><![CDATA[<blockquote>[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules.

We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.</blockquote>
via <a href="http://www.digett.com/2010/04/07/where-are-all-web-based-style-guides">Where are all the Web-Based Style Guides? | Digett</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/web-based-style-guides/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Environmental Media Across Multiple Platforms</title>
		<link>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/</link>
		<comments>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Custom & Branded Content]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/40635934</guid>
		<description><![CDATA[About Earth-Touch.com]]></description>
			<content:encoded><![CDATA[<a href="http://www.earth-touch.com/about/">About Earth-Touch.com</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/earth-touch-is-both-a-company-and-a-concept-we-aim-to-film-quality-wildlife-footage-in-high-definition-from-the-most-spectacular-locations-around-the-world-and-to-bring-it-to-you-our-users-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Future of Web Content</title>
		<link>http://predicate-llc.com/link-blog/text/future-web-content/</link>
		<comments>http://predicate-llc.com/link-blog/text/future-web-content/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:00:45 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7124</guid>
		<description><![CDATA[Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit [...]]]></description>
			<content:encoded><![CDATA[<blockquote>Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.</blockquote>
via <a href="http://www.crunchbase.com/person/jeremy-allaire">Jeremy Allaire</a>, <a href="http://techcrunch.com/2010/02/05/the-future-of-web-content-html5-flash-mobile-apps/">The Future of Web Content – HTML5, Flash &amp; Mobile Apps | TechCrunch</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/future-web-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Viewing Content in Time</title>
		<link>http://predicate-llc.com/link-blog/photo/viewing-content-time/</link>
		<comments>http://predicate-llc.com/link-blog/photo/viewing-content-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:00:47 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5610</guid>
		<description><![CDATA[via Leen Jones, Time &#38; Our Focus on Content « Winning Content.]]></description>
			<content:encoded><![CDATA[<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"><img class="alignnone size-full wp-image-7817" src="http://predicate-llc.com/wp-content/uploads/2010/08/Content-Time.jpg" alt="" width="432" height="319" /></a>

<a href="http://www.leenjones.com/2009/11/time-and-our-focus-on-content/"></a>via Leen Jones, <a href="http://www.leenjones.com/blog/2009/11/time-and-our-focus-on-content/comment-page-1/#comment-4676">Time &amp; Our Focus on Content « Winning Content</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/viewing-content-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Distill Magazine iPhone App</title>
		<link>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/</link>
		<comments>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:00:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5789</guid>
		<description><![CDATA[via Patrick Burgoyne, Creative Review - Distill on your iPhone]]></description>
			<content:encoded><![CDATA[<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/1yexxWvPtZI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>

via Patrick Burgoyne, <a href="http://www.creativereview.co.uk/cr-blog/2009/november/distill-app">Creative Review - Distill on your iPhone</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/video/distill-magazine-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Wired Editor Redefines &#8220;News&#8221;</title>
		<link>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/</link>
		<comments>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:22 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Quote]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=4047</guid>
		<description><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important [...]]]></description>
			<content:encoded><![CDATA[I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust.

via <a href="http://www.businessinsider.com/author/henry-blodget">Henry Blodget</a>, <a href="http://www.businessinsider.com/henry-blodget-chris-andersons-unbelievably-annoying-interview-with-spiegel-2009-7">Chris Anderson's Unbelievably Annoying Interview with Spiegel</a>]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/quote/wired-editor-redefines-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Infographics Gallery</title>
		<link>http://predicate-llc.com/link-blog/photo/infographics-gallery/</link>
		<comments>http://predicate-llc.com/link-blog/photo/infographics-gallery/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7018</guid>
		<description><![CDATA[Infographics Gallery &#124; Information Graphics Designs &#124; Data Visualization - Style &#38; Flow.]]></description>
			<content:encoded><![CDATA[<a href="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg"><img class="alignnone size-full wp-image-7798" src="http://predicate-llc.com/wp-content/uploads/2010/08/Programming.jpg" alt="" width="491" height="680" /></a>

<a href="http://www.styleandflow.com/">Infographics Gallery | Information Graphics Designs | Data Visualization - Style &amp; Flow</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/infographics-gallery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dear Content Strategist</title>
		<link>http://predicate-llc.com/link-blog/text/content-strategist/</link>
		<comments>http://predicate-llc.com/link-blog/text/content-strategist/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7336</guid>
		<description><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or [...]]]></description>
			<content:encoded><![CDATA[I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content:

1. <strong>Range of priorities: </strong>The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release?

2. <strong>Algorithmic prioritization: </strong>Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.)

3. <strong>Inherent prioritization:</strong> Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper?

4. <strong>Plans for growth: </strong>The organization’s plans for growing or changing the content.

5. <strong>Level of effort:</strong> The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background?

6. <strong>Metadata authoring: </strong>The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content.

7. <strong>Metadata parameters: </strong>Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display.

8. <strong>User needs: </strong>The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability.

9. <strong>Users needs (2): </strong>How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere?

10. <strong>Sample content:</strong> Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content.

via Dan Brown, <a href="http://blog.greenonions.com/2010/06/05/letter-to-a-content-strategist/">Letter to a Content Strategist « Greenonions</a>.]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/text/content-strategist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>WikiLeaks’s Afghanistan Logs Publication Story</title>
		<link>http://predicate-llc.com/link-blog/text/wikileaks-publication-story/</link>
		<comments>http://predicate-llc.com/link-blog/text/wikileaks-publication-story/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:00:10 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7724</guid>
		<description><![CDATA[“At this point it was a huge Excel spreadsheet,” says Schmitt. “For some weird reason, the data started in January of ‘04 and it ended in like April of ’09. And we couldn’t figure out why does it end there? Assange later comes and says it doesn’t end there—you just gotta open up a new [...]]]></description>
			<content:encoded><![CDATA[<blockquote>“At this point it was a huge Excel spreadsheet,” says Schmitt. “For some weird reason, the data started in January of ‘04 and it ended in like April of ’09. And we couldn’t figure out why does it end there? Assange later comes and says it doesn’t end there—you just gotta open up a new screen or whatever… It was clear that we were going to need some technical assistance”.</blockquote>
via Clint Hendler, <a href="http://www.cjr.org/campaign_desk/the_story_behind_the_publicati.php?page=1">The Story Behind the Publication of WikiLeaks’s Afghanistan Logs : CJR</a>.]]></content:encoded>
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		<slash:comments>0</slash:comments>
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