Predicate, LLC | Editorial + Content Strategy » Blog Content Type

The Socially Generated Newspaper

Jeffrey — Fri, 12 Mar 2010 16:00:36 +0000

TPUTH — Socially Generated Newspaper for Geeks, Designers and Venture Capitalists.

Content strategy is, in fact, the next big thing

Jeffrey — Thu, 11 Mar 2010 16:00:53 +0000

But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it. And that means widespread organizational change.

via Kristina Halvorson, Content strategy is, in fact, the next big thing « Brain Traffic Blog.

Meredith Goes Madison Avenue

Jeffrey — Wed, 10 Mar 2010 16:00:07 +0000

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

via Meredith Makes Inroads on Madison Avenue – WSJ.com.

Words that Zing

Jeffrey — Tue, 09 Mar 2010 16:00:16 +0000

To push for quick word choices by playing down their consequences, I’ve watched more than one web professional shrug and say “We’re not saving lives here.” Sometimes, I even nodded in agreement. Not anymore.

Colleen Jones, A List Apart: Articles: Words that Zing.

18 Newsletter Story Ideas

Jeffrey — Mon, 08 Mar 2010 16:00:42 +0000

As a newsletter editor, you’ll sometimes feel like you’re stranded on a desert island, without a good story idea anywhere in sight. Actually, you’re swimming in a sea of material, if you know where to look. Here are 18 ready-made story ideas to choose from…

Ahern Communications, Ink.: Content / / 18 Newsletter Story Ideas: A Checklist.

Driving Editorial Strategy with LinkedIn

Jeffrey — Fri, 05 Mar 2010 16:00:31 +0000

Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.

Dan Blank: Publishing, Innovation & the Web » Blog Archive » How to Use LinkedIn to Drive Editorial Strategy.

Slack Standards in Web Editorial

Jeffrey — Fri, 05 Mar 2010 16:00:08 +0000

via Stephanie Clifford, Survey Finds Slack Standards at Magazine Web Sites – NYTimes.com.

Gizmodo’s Commenting: Why It’s Better

Jeffrey — Thu, 04 Mar 2010 16:00:13 +0000

As you might’ve seen, our friends at Engadget have shut down their comments, which had become overrun by troll hordes. Trolls lurk everywhere, but our system—often mystifying to newcomers—is designed to keep them out. Here’s why it’s better.

via Ryan Sholin, Gizmodo’s Comment System: How It Works and Why It’s Better.

The Web Video Money Pit

Jeffrey — Wed, 03 Mar 2010 16:00:50 +0000

Liz Gannes, Chart: The Web Video Money Pit – GigaOM.

Atlantic Editors Rowback, Reinstate Prior Site Design

Jeffrey — Tue, 02 Mar 2010 16:00:18 +0000

Has there ever been so much public blowback from a magazine’s own writers about a site redesign?

via Gillian Reagan, Atlantic Bloggers Blowback On New Site Design, Editors Say The Site Is User-Friendly, Needs To Make Money.