Notes on Content

Video

A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »


Liz Gannes, Chart: The Web Video Money Pit – GigaOM.

The Web Video Money Pit

03.03.10 | Industry Shift, Products & Services, Resources, Video

SpeakerText wants to free all your words from the prison of your videos » Nieman Journalism Lab.

Extracting Transcripts from Video

01.19.10 | Products & Services, Technologies, Video

[T]he magazine already employs lots of cross-platform packages, including “Beauty Smarties”, who create make-up tutorial videos for seventeen.com and also contribute to the magazine.

“Video is huge on our Web site,” Jamison said. “Most months we have about one million video plays. We’re both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web. We’re also encouraging advertisers to make videos.”

Seventeen‘s Jamison: Capitalizing On Multi-Platform Content – mediabistro.com: FishbowlNY.

01.14.10 | Platforms & Channels, Video

 

Wikipedia (Wikipedia) is a great knowledge base, containing tons of text and lots of photos, but it’s lacking when it comes to videos, which are, well, quite scarce. This is all going to change in a couple of months, as Wikipedia has big plans for video; both in the sense of having more videos on the site, and letting contributors edit and annotate the actual videos. (more…)

12.14.09 | Emerging Media, Video

At some level, and again for the content industry, I don't think YouTube has been a huge success except that it's given them a model and learning about what...how digital consumers want to interact with content, right. I think Hulu has done an incredible job with professional content; I think they've done just...they've hit the ball out of the ballpark. Their site is incredible; they've done a great job. And...but I do think there's going to be even more iteration around the content. And I also believe if you look at every innovation in terms of a new platform, it's created new content--you know movies, TV, cable, radio, all these things created new types of content and I think there's going to be a type of the content that proves to be right for the Internet, right. Let me give you the example out of cable TV land. If you think about it, Ted Turner did two things when cable TV came around. First thing is he put Turner Classic Movies on, and, which was that was impactful, right? He put movies on cable; that's okay. But the thing he did that really changed the world: CNN. Right. He said, let's create the 24 hour news cycle, right. And he created a purpose-built type of content for cable that ended up being wildly popular. So I think there's those kinds of content experiences are yet to be developed for the Internet. via Beet.TV: Cisco's Dan Scheinman on Web Video and Where it May Go.

12.14.09 | Platforms & Channels, Video

The Reuters.com family of products which is seventeen web sites, globally mobile applications and mobile browsing experiences offline and then also digital out of home is really designed to provide information and news to business professionals. [....] So through Reuters.com we're actually able to provide a retail face to the depth and breadth of Reuters content that's primarily designed for b-b marketplace. via Beet.TV: Reuters Mobile News Strategy: Launches iPhone and Nokia Apps.

12.14.09 | Launch/Relaunch, Products & Services, Video

Beet.TV: Wikipedia Adding Collaborative Video Editing Within 90 Days, Report, Uses Kaltura.

12.14.09 | Technologies, Video

Reaction: Ryan Lawler, Forrester Ranks OVPs, Misses 90% of the Market.

11.23.09 | Platforms & Channels, Technologies, Video

New York Magazine Sees 287 Percent ROI Boost from Video Platform – emedia and Technology @ FolioMag.com.

“The added traffic comes from two sources, the first is the added video views created by adding discovered video to the site, which accounts for 40 percent of video plays,” said New York general manager Michael Silberman in the release. “The second source of traffic is from videos produced by NYmag.com; this is the hidden benefit of Magnify‘s platform—it creates significant and measurable value.”

287% ROI Boost from Video Platform

11.18.09 | Business Strategy, Products & Services, Video

Beet.TV: Online Video Initiative at The Economist: "Tea is Served"...but by Whom?.

10.27.09 | Editorial & Programming, Products & Services, Video

Beet.TV: Time to Produce Your Videos in Highest Quality, Mike Hudack Explains.

09.10.09 | Industry Shift, Video

 

The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June.

Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.

via Digitas Bullish on Web Series, Takes Its ‘Act’ On The Road.

08.28.09 | Custom & Branded Content, Video

Video

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