C-SPAN’s massive video archive has become […] a boon for news organizations. The archives, going back decades, contain a wealth of information about politicians and politics.

And as Republican U.S. Senate nominee Christine O’Donnell learned, it isn’t always positive.

via Alex Weprin, C-SPAN Archives a Treasure Trove of Material for News Orgs – TVNewser.

At issue is the 99-cent price tag that represents a steep discount from the TV episodes already offered on iTunes. Multiple executives described it as an unacceptable devaluation of the content that puts in jeopardy the so-called “downstream” windows crucial to generating profit including DVD and syndication.

via Andrew Wallenstein, Why Apple rental plan alienated most studios.

Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.

via Jeremy Allaire, The Future of Web Content – HTML5, Flash & Mobile Apps | TechCrunch.

I’ve been curious about the Journal’s video strategy for some time. But when Murray tweeted several weeks ago that they’d established a steady flow of 6 million-7 million streams a month, we started a correspondence that resulted in an invitation to see what it takes to make live television at a newspaper.

via Marion Maneker, Is the Wall Street Journal the Future of News Video? | The Big Money.