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The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June.
Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.
via Digitas Bullish on Web Series, Takes Its ‘Act’ On The Road.
via Mashable, 5 Ways Traditional Media Companies are Using Online Video.
Yahoo’s executives say they have found a sustainable model for making original video online, in part by explicitly not competing with television
via Yahoo Reverses Its Web Strategy With New Videos – NYTimes.com
Just a year after its initial foray into the field, CNNMoney.com has become the most-popular source of business-news video on the Web. Now, the Time Warner Inc. venture is rolling out a bigger slate of programs, as news outlets rush to satisfy marketers’ appetite for Internet video.
via CNNMoney Bulks Up in Video – WSJ.com
Thomson Reuters will announce on Tuesday an ambitious new video-on-demand service for its financial services clients, with thousands of searchable videos and transcripts on a range of topics, hoping to become a one-stop source for business people. (more…)
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Jeffrey MacIntyre Principal
Jeff is an independent content strategist and widely published commentator on digital content and culture. He is an expert in the intersection of content publishing, programming and product strategy online. His work has been featured in Fast Company and The Huffington Post. Jeff has worked with premier media properties (at Condé Nast, Yahoo!, A&E, Reuters, and the Washington Post Company), design agencies and leading authorities in user experience design to create effective content strategies. Predicate engagements draw on Jeff’s decade-long background in management consulting and editorial positions across print, web and television. His byline has appeared in numerous venues, from Wired to the New York Times. He continues to moonlight as a freelance journalist.
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