[T]he scenario I foresee:

1. Major online video providers (Netflix, Amazon, Vimeo, Major League Baseball, etc.) already have invested in H.264, both technically and legally.
2. These providers, right now, today, send H.264-encoded video in one of two ways: directly, to clients with native H.264 playback; and wrapped in Flash, for web browsers with Flash Player installed.

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The area where metadata is most important, however, is video. That content is locked within formats that are generally inaccessible to search spiders and aggregation bots. There’s no way to know about the insightful perspective captured at a clip’s 2-minute mark or the funny pratfall 45 seconds in. Left unaddressed, most video clips have the discovery prowess of a “DSC0000.jpg” file. (more…)

Gawker is moving some content onto a “programming grid” — finding the right times to give people the kind of content they want. Then, they are selling those moments! In a sense, they are creating ad space scarcity because there’s only so much time.

via 5 Takeaways from Nick Denton’s Must-Read Reflections on Internet Media – Alexis Madrigal – Technology – The Atlantic.

One of the best stories in digital entertainment [last] year is how Netflix built up its streaming-video library against the odds. It wasn’t long ago that pundits predicted that Netflix would be unable to pay the studios’ rates and would see its supply of streaming content cut off. The naysayers argued that Netflix would go bankrupt or alienate subscribers by forcing steep price increases on them.

So far, the company has defied the doubters.

via Greg Sandoval, Netflix’s secret sauce for acquiring content | Media Maverick – CNET News.

2011 is the year we Connect. No longer will web video be trapped on desktops or laptops. CES in January will be the starting bell in a massive race to the flatscreen. Google TV will make the most noise, and consumers will find that more and more devices will come with GTV chips from intel already on board. But don’t think that means Google wins – (more…)

Lucky, a Condé Nast fashion magazine, is working with Talk Market, a company that helps retailers produce Web videos using a proprietary technology that automates the video editing process. The December issue represents the first major media partnership for Talk Market and the first time Lucky has had so many videos attached to an issue.

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EIDR is a response to the growing complexity of managing content assets across rapidly multiplying digital channels. Partnerships between different sectors and companies currently tend to be thwarted by a Babel-like confusion of proprietary systems.

Each content asset will be assigned an ID not unlike a UPC code.

via Andrew Wallenstein, Global Entertainment Industry Consortium Launches Content Registry EIDR | paidContent.