The real loser here is the middle take. This is what the weeklies like Time and Newsweek have historically offered: reportage and essays produced a few days after major events, with a bit of analysis sprinkled on top. They’re neither fast enough to be conversational nor slow enough to be truly deep. The Internet has essentially demonstrated how unsatisfying that sort of thinking can be.

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Good content isn’t fake. It doesn’t make promises that it can’t keep. It’s human and honest. It has a personality and a point of view. It’s intrinsically social. That’s why it engages us. That’s why we follow or like your brand.

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“We basically have two kinds of readers that visit the site: native readers and nomadic readers. Natives come to you because you’re you; nomadic readers are coming in from other communities or search traffic.” Welcome mats are an attempt to do what every news organization hopes to: to convert some of the nomads into natives.

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The dovetailing of editorial and advertorial aids in building a more personal relationship with the consumer and drawing them in. “It’s about getting a brand message across in a much more engaging and exciting way than a pure print advertisement. You’re telling a story, making it more emotional and getting the consumer to be more interested in that story. (more…)

Facebook’s own internal data, looking at major news sites’ presence within Facebook, found that “provocative” or “passionate” stories generated two to three times the engagement of other stories.

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PeerIndex is similar to the infamous Klout, however measures differently. Your index is assessed based on authority, activity and audience. It analyzes the quality of the content you share, not just activity. Based on a defined set of topics it calculates your Authority Score around a topic. Since you are most likely an ‘expert’ on only a few topics, it compares you to similar people to create your ranking.

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[T]here is no question that this kind of data analysis is going to be very appealing to a lot of sites — particularly the ones using Facebook’s social tools to expand their reach, and looking for evidence that this strategy is working. They can see exactly which content is getting engagement and when.

via Matthew Ingram, Facebook Unveils the Secrets Behind the Like Button: Tech News and Analysis «.

• Ci — Click Index: visits must have at least 6 pageviews, not counting photo galleries
• Di — Duration Index: visits must have spend a minimum of 5 minutes on the site
• Ri — Recency Index: visits that return daily
• Li — Loyalty Index: visits that either are registered at the site or visit it at least three times a week

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